MisuraEmme has spent the last year working to expand its business on the international sphere – and that strategy reached its climax with the brand’s appearance at Salone del Mobile.Milano Shanghai. Now in its third edition, the event recognised as an established platform showcasing the best of Italian manufacturing has been the perfect way to showcase the Chinese public to its bespoke range.
Three settings have shown off the best of its Italian lifestyle through its customisable solutions, offering a snapshot of the brand’s new take on contemporary lifestyle aesthetic. In the living room, the cosy, generous size of the Argo sofa and the new Over day system greeted the clientele giving an immediate sense of comfort.
The exotic Gaudì table with Calacatta Oro marble top and the modular Crossing and Tao systems were the highlights of the dining area. Last but certainly not least is the Palo Alto walk-in closet, with its linear, clean design and practical nature. Created by Gianni Borgonovo, the bedroom best-seller was present in its wall-mounted version in the brand’s third and final display area.
The brand’s participation in the Asian trade show falls within a wider strategy of internationalisation, which has seen the opening of four new showrooms – one each in Beijing and Nanjing and two in Shanghai – in the last year alone, with a further four to follow in early 2019.