MisuraEmme is delighted to announce the opening of its first showroom in Beijing. The store is located in the exclusive Easy Home furniture shopping centre, which is home to some of the most celebrated firms in contemporary design.
The opening of the new mono-brand store falls within MisuraEmme’s ambitious growth strategy for continental China. Particular focus is being placed on the biggest market in East Asia, with appreciation for Italian design constantly on the up amongst an increasingly demanding and cosmopolitan audience. In this regard, the brand has teamed up with Megahome, the prestigious player which boasts a widespread network encompassing over 30 Chinese cities – having been set up in 1998.
MisuraEmme has chosen eight settings to showcase the best of its production, spread over a total surface area of 300 sqm. The store pays tribute to Italian style and elegance, packed with many interior products perfect for furnishing both residential homes and contract spaces alike.
“This latest milestone confirms our commitment to a policy of internationalisation”, said MisuraEmme Marketing Director Daniela Mascheroni. “Our collaboration with Megahome, which is based on our shared desire to offer high-end products which meet local furnishing requirements, will see us open additional mono-brand stores and shop-in-shops in strategic locations such as Shanghai and Shenzhen in the coming months.”